Best roofing marketing agencies
Roofing has its own agency ecosystem. Replacement tickets of $9k to $25k and a storm calendar mean roofing agencies lean on paid social, storm response and sales training rather than cheap search volume, and several on this page sell coaching alongside media. Retainers and ad budgets run higher than in any other trade here.
71 agencies on this page market for roofers: 39 name roofing as a trade they serve and the rest work across all home service trades. That is 57 marketing agencies, 7 coaching groups, 5 lead generation agencies, 1 consultancy and 1 CSR outsourcing. Editor's picks here are Hook Agency, Contractor Dynamics, Thrive Internet Marketing Agency and Blue Corona. 13 of them publish a starting price, from $40 to $5,000 a month; the rest quote.
Typical retainers run $2,000 to $6,000 a month, with ad spend on top. A replacement runs $9k to $25k, so roofing agencies price higher and sell paid social and storm response rather than cheap volume. Local Services Ads cover roofers in the US; many roofing shops lean on Facebook and Instagram ads instead. Storm season sets the calendar: hail in spring, hurricanes in late summer, then a rush before winter.
Agencies 71editor's picks, then trade specialists, then published prices
Minneapolis, MN, US. Publisher of several listicles (ranks itself).
Asbury Park, NJ, US. Marketing training for roofers (Facebook/Instagram ads).
Arlington, TX, US. Generalist with home services verticals.
Gaithersburg, MD, US. Analytics/lead attribution focus; ServiceTitan integration.
Lehi, UT, US. Sources conflict on HQ (Lehi UT, Salt Lake City UT, Valencia CA).
Harrisburg, PA, US. Generalist with large home services practice; publisher of listicles (ranks itself).
UK. Only works with tradesmen; managed Google Ads from around GBP 300/mo.
Newcastle, UK. One all-inclusive package at GBP 199/mo; launch offer GBP 99/mo.
UK. Trades-only; plans from GBP 797/mo.
UK. Specializes exclusively in SEO for tradesmen; from GBP 300/mo.
UK. Packages from GBP 500/mo; 90-day results guarantee.
AU. SEO from AUD 1,000/mo; SEO plus AI chatbot from AUD 1,250/mo.
UK. Flat GBP 30/mo covers build, hosting, support and maintenance.
Nottingham, England, UK. Sector programs for plumbing/heating and roofing; 25+ plumbing/heating clients.
US. Roofing lead generation and SEO.
Nashville, TN, US. Also sales coaching and video.
Frisco, TX, US. Marketing agency in Frisco, TX, US offering SEO, PPC and website design for roofing.
Miami, FL, US. Facebook and Google ads lead systems.
Blackpool, UK. Trading name of Lab Creative Ltd; works exclusively with trade sectors.
CA. Marketing agency in CA offering website design and SEO for HVAC, plumbing, roofing, remodeling and landscaping.
Lytham St Annes, UK. Exclusive leads via Google Ads and a lead app.
Irvine, CA, US. Pay-per-call and direct mail; guarantee of 30 leads in 30 days for new clients.
Mississauga, ON, CA. Year is when contractor programs began per source.
Burlington, VT, US. Marketing agency in Burlington, VT, US offering website design, SEO, PPC and Local Services Ads for HVAC, plumbing, electrical and roofing.
Gold Coast, QLD, AU. Trades-only; SEO from AUD 1,250/mo, Google Ads from AUD 1,400/mo, sites from AUD 3,990; Simpro/AroFlo partner.
Bourne End, UK. Domestic home improvement trades focus.
Leigh-on-Sea, Essex, UK. Trades-only; sites built in 4-6 days; also solar.
Fort Lauderdale, FL, US. Marketing automation and CRM systems.
AU. Industry Leader Advisory for trades and construction in Australia and New Zealand; 350+ tools and templates.
Dallas, TX, US. Marketing agency in Dallas, TX, US offering SEO, website design and lead generation for roofing.
US. Marketing agency in US offering SEO, website design and lead generation for roofing.
Alexandria, VA, US. Multi-location and franchise home services.
AU. Tradies Toolbox program with group coaching calls; for tradies and builders at roughly AUD 30k-50k+ monthly revenue.
AU. Custom home builders and renovators are the core market.
US. Founder Tom Reber; podcast-led coaching for contractors.
Livingston, UK. Founder Daren Henderson built and exited his own trade business; Off The Tools programme.
Birmingham, West Midlands, UK. Tradespeople only, West Midlands area.
AU. Websites built exclusively for Aussie tradies; sites from AUD 799 (one-time, limited offer).
Lavender Bay, NSW, AU. Trade and home service clients only.
UK. Trade-only agency with rolling monthly terms and a free lead audit.
Oldbury, West Midlands, UK. Marketing agency in Oldbury, West Midlands, UK offering website design, lead generation, SEO and social media for plumbing, electrical, roofing and HVAC.
Montreal, QC, CA. Serves North American contractors, mainly US market.
Naperville, IL, US. Flat-rate tiers from $1,199/mo, no long-term contracts; FSM/CRM integration.
US. Packages ~$500-$1,500/mo per ClicksGeek.
Melbourne, VIC, AU. Website packages from AUD 199/mo; lead guarantee on Google Ads.
Bristol, PA, US. Trade-specific SEO pages (garage door, electrician).
US. Multi-industry answering service with dedicated home services/contractor program.
US. Marketing agency in US offering website design, SEO, social media and review management for all home service trades.
Meridian, ID, US. Marketing agency in Meridian, ID, US offering SEO, PPC, branding and social media for all home service trades.
Austin, TX, US. Domain also cited as brand-surge.com.
BC, CA. 300+ contractor members managing $900M+ revenue; Vancouver-area roles listed.
US. PPC and CRO focus; publisher of HVAC listicle.
Toronto, ON, CA. Founded year conflicts (2007 vs 2017).
Everett, WA, US. Small and midsize home service providers.
US. Done-for-you marketing for remodelers and contractors.
Edinburgh, Scotland, UK. Sites from GBP 99; freelancer-run.
Thousand Oaks, CA, US. Multi-industry with home services vertical.
Melbourne, VIC, AU. Marketing agency in Melbourne, VIC, AU offering SEO, PPC, social media and website design for all home service trades.
Derby, England, UK. Builders and building contractors since 2004; originally a coaching company.
Provo, UT, US. No contracts.
Lexington, SC, US. Marketing agency in Lexington, SC, US offering website design, SEO, PPC and branding for all home service trades.
Lane Cove West, NSW, AU. Mobile-first tradie websites with a free PDF site audit; appears to be a single operator.
Miami, FL, US. Publisher of HVAC listicle (ranks itself).
US. Founder Tersh Blissett; podcast and coaching.
Tampa, FL, US. Home improvement focus; has landscaping vertical.
Addison, TX, US. Traditional media buying (TV, radio, OTT) plus digital.
Melbourne, VIC, AU. Mentoring packages described as exclusively for tradies; team of accountants, advisors and marketing strategists.
Kingscliff, NSW, AU. Marketing agency in Kingscliff, NSW, AU offering website design and lead generation for all home service trades.
Burnsville, MN, US. Small and family-owned home service businesses.
Kennesaw, GA, US. Hyper-local campaigns, direct mail and print newsletters.
Maidstone, Kent, UK. Tradesmen only since 2021; around 90 trades listed.
How this list is built. Every listing names roofing or all trades as a market. Order is editor's pick, then explicit trade coverage, then a published price, then name. Nobody pays to appear or to rank. The publisher's own product is labelled and gets no adjustment. Full methodology.
Questions contractors ask
How much does roofing marketing cost?
Typical retainers run $2,000 to $6,000 a month, with ad spend on top. 13 of the 71 agencies on this page publish a floor; the lowest is $40 a month. Ad spend is on top of the retainer at almost every agency.
Local Services Ads or PPC for roofers?
Local Services Ads cover roofers in the US; many roofing shops lean on Facebook and Instagram ads instead. LSA charges per lead and shows the Google Guaranteed badge, so it usually wins on cost per booked job for emergency work. PPC gives control over keywords and landing pages and scales further. Most agencies on this page run both and move budget between them by season.
Do I need an agency or a tool?
A tool fixes one step: answering the phone, collecting reviews, financing a ticket. An agency buys attention and runs campaigns, and it costs more. Start with the problem: the seven roofing need pages on this site list the agencies and the tools for each one side by side.
How do I pick a coaching group?
Ask who else in your market is a member (most groups protect territories), what the dues and travel add up to, and whether the group sells its own software or marketing. 7 coaching groups on this page work with roofers; the coaching groups page compares them.